For any Web Dev Agency worth their weight, they have many ‘masters’ when it comes to building an effective ecommerce website. With recent events happening in the economy, more and more e-commerce websites are needing to be developed. In this rush to getting businesses and stores online with what they have to offer their industries, to successfully sell their products online, a company must first make a good impression on its customers. Here’s the checklist you can use for each site your agency builds, and delivers.
The first priority of any ecommerce website must be satisfying their targeted customers. These website owners you are contracting with, need to make sure that their customers feel very safe and comfortable during the entire process of purchase each time they come to the site. As you may already know, your agency’s influence on the site assists in that cause of providing a stellar user experience to their consumers.
There are many ways available for an ecommerce website to generate greater user satisfaction. In the broadest sense, the five most important requirements to ensure customer satisfaction are:
1. The Website Should be Consistently Appealing:
The development of an ecommerce website starts at the design phase, where you as the site builder need to be keenly familiar with the audience this is being built for. Sure you can have the latest bells and whistles on it, but if they don’t make sense for the end consumer, then it doesn’t do anything towards ensuring customer satisfaction. May even hinder their experience. The way the website looks or feels and performs – if properly positioned – has a great impact on your client’s customer. It can help them to form the right impression about your website. The design of your website can be sleek and stylish but it must load as quickly as possible.
Make sure to automate the optimization of images. Creating an intuitive user interface and navigation stream throughout the ecommerce site can prove to be very essential especially in the long run. Not just for the first time buyers, which is important, but for those who repeatedly come back and who create a loyalty to the site and the brand.
A good, stable and responsive website must also be mobile-compatible. This is a basic requirement for any good website. If you don’t use an interface that is compatible with mobile phones then you might lose quite a good amount of potential customers. The stats are showing that most websites, ecommerce or not, are being accessed via mobile 74% of the time. It must acclimate to how its users want to use it.
2. Creating a Detailed and Updated Catalog:
It wouldn’t be an ecommerce website if it didn’t have a shopping cart with a list of items to buy. A properly allocated catalog with the information that the end consumer wants to know or have, will provide your clientele the ‘stickiness’ of their website needs to have. It will serve to keep their customers on the site/page of what they offer. It will make sure that they are well aware of all the products and proposals that the website has to offer. Make sure you have a good content manager who regularly updates and continuously maintains all the catalogs in perfect order.
From start to finish, from the first moment the end-user comes to the site, it must be able to satisfy the want or the desire of that user. By doing so, you are able to create for the ecommerce website the profitability and appeal they are seeking.
You can also enable a section for customer review. This will allow your customers to voice their opinion regarding any particular product. You can moderate the negative comments while positive comments could attract more new buyers. Review sections are very important for items meant for personal and daily use.
3. Providing Substantial Touchpoints On The Website:
Information, is information. And just by simply putting it on the website, does not make it a website to continually interact with. Develop a system that encourages the loyalty of the user. When you have cross-sales, email notifications, videos that connect the shared experience, or any other tool/touchpoint that builds the community. Showing the client’s genuine reasons and motivations can help the ecommerce site earn the trust and have a better relationship with them. This will also motivate them to make more confident choices regarding the website.
Additionally, having it all on a secure, encrypted SSL is essential. It must be one that shows the end consumer that their financial info is secure. It will generate more traffic and motivate more potential customers to use your website. Make sure to enable a good consumer support service through online chats and ticketing systems. Providing quality support to your consumers is of utmost importance if you want to ensure customer satisfaction and get more customers on your website.
4. Instituting a Referral System for the Client:
In today’s marketplace, the chance of someone’s targeted audience finding the ecommerce website organically is pretty slim. It takes at least 6 months or more for a site to be fully indexed on Google’s servers. Then depending on the competitive space they are in, is where they show or do not show in their keywords’ top ten. However, where you can make the biggest impact for your client, is being able to get them where their audience will find them naturally… via proper placement of Google Reviews (reputation management) for their business in their geographical area.
People are no longer picking up the yellow pages to find a company to do business with, they are pulling up Google and putting in a search for the companies in their local area. When you as a Web Developer can provide a system for their ecommerce website to be fully connected to this lead generating option, the client’s satisfaction with you will be strengthened.
5. Providing Simple Check Out Options:
A customer usually doesn’t like to spend too much time checking out. When they are all set to make a purchase, the website must not create too many obstacles for them. It must be reliable each time they click on the Buy button. Having a complicated check out process can sometimes interfere with the sale of the items on your website. This is one of the most popular reasons why most people abandon their carts before they can check out.
Provide for your clientele, a set of strategies that help to re-engage their customers, rescue a sale in the cart, and save the revenues that were once abandoned.
It is also essential for a website to have a very simple and guest-friendly check out option. You as an experienced web developer know that you have a direct influence to establish these options on the website. As important as it is to have a reliable Payment Gateway, it is also possible for you as the agency to continue earning from your ecommerce projects AFTER delivery. An additional income stream that potentially you have not even thought of tapping.
6. Installing a System with All These Options:
We at FigPay, have developed for you and your clientele a Complete Solution for the Ecommerce Equation. We call it FigPay360, a suite of tools that hit each and every essential point for a selling website. Whether they are brand new, or doing a revamp of their online store, this accommodates them all.
With FigPay360 Ecommerce Suite, you receive the ability to install the Reputation Management, Recommendations of Onsite Products and Services, a robust SSL with Daily Malware Scans, an effective Cart Abandonment system as well as the method of capturing the sales reliably through a Wholesale Processing Gateway. All that, and your agency will also receive a revenue share as your clientele builds their monthly sales volume. Find Out More about it all by Clicking Here.
The satisfaction of a customer is not just important for increasing the traffic but also for increasing the popularity, profitability, and loyalty to a particular website. It will help your ecommerce clientele and give them an advantage in a tough competitive industry.